TheRegister reported recently on a research study that indicates you will be more likely to buy a Mac if you eat a Belgian Truffle. Really? Read on:
A second study again had people eat or resist a chocolate truffle and asked them to indicate how much they desired several products that are symbols of status [for example] an Apple computer… People who ate the truffle desired the status products significantly more than those who had to resist the truffle,” write Laran and Janiszewski.
There you have it. Eating overpriced chocs which come in a pretty, wantable box will lead to the purchase of… well, you get the idea.
Check out the full story at TheRegister’s website:
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